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Meta Ads (Ryze) · as of Jul 8, 2026 Meta ✓Google · soon
Budget calculator · model ad spend into new members (click to expand)
Inputs (all editable)
Current members
Monthly churn %
Growth goal % (MoM)
Cost per lead ($)
Lead to trial %
Trial to member %
Trial price ($)
Avg membership ($/mo)
Monthly ad budget ($)
Results for your budget
New members needed
0
churn + growth this month
New members from budget
0
budget → leads → trials → members
% of goal covered
0%
budget vs members needed
Trial revenue
$0
trials × trial price
New monthly recurring
$0
new members × membership
Budget to fully cover goal
$0
reach 100% of members needed
Spend tiers (editable)
BudgetLeadsTrialsNew members% of goalTrial revMonthly recurring
These are assumptions. Plug in your real 30 to 90 day averages for CPL and conversion rates to make this accurate.
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